The term brand is perhaps one of the most misunderstood terms in the beverage industry. The word itself is defined many different ways; I choose to define it as, “a consumer’s gut feeling about a product”. The consumer has so many choices in every aspect of what they buy. A good brand needs to be sold; a great brand sells itself. In this series, we will discuss this with brand owners who will strip their brand down and bare what’s behind the bottle: the brand story & desired message, the target market, the sales strategy, and overall what makes their brand desirable to the consumer - whoever that consumer is. This isn’t your traditional series. We will explore brands with unique, disruptive strategies that have gotten people talking. Beverage business stripped down.
Bare your Brand's special guest this month is Sarah Francis.